1xbet live footballAd Operations Planner – SNS & Web – Max 22Mil Gross [Bình Thạnh, HCM]

■ Purpose

Take ownership of planning, launching, managing, and continuously improving digital ad campaigns—focusing on social media and web platforms—to drive performance and achieve maximum impact.

■ Ad Planning

- Propose advertising strategies that align with client goals and business objectives

- Identify suitable platforms for deployment (e.g., TikTok, Facebook, Instagram, Google)

- Define success metrics such as CVR, CPA, ROAS, CTR, Engagement Rate, and Video View Rate

- Set up audience targeting parameters and segment users effectively

■ Campaign Setup & Execution

- Build and configure campaigns, ad groups, and creative assets

- Apply the most effective delivery strategies per platform (e.g., CBO, A/B testing)

- Distribute and manage advertising budgets efficiently

■ Optimization & Reporting

- Monitor real-time campaign data and key performance indicators

- Prepare regular reports on campaign performance (daily, weekly, monthly)

- Implement PDCA (Plan-Do-Check-Act) cycles to enhance results, including creative and targeting adjustments

- Collaborate with creatives and designers to refine and improve ad materials

■ Cross-Functional Collaboration

- Coordinate closely with project managers and design teams

- Research industry updates and competitor activities to suggest improvements and new ideas