1xbet liveBusiness Analyst (Food)

Business Analyst works in collaboration with Head of Food and other team members of food department to monitor performance, give insights as well as support other team members to deliver the KPI. Business Analyst need to work with other stakeholders from other departments to have full picture of food department performance and implement cross-team projects.

Responsibilities:

• Collaborate with the Business Intelligence department to gather and analyze data, providing detailed recommendations based on marketing performance across food industry channels. Create and present insightful, visually appealing dashboards for key stakeholders.
• Develop conversion optimization strategies tailored to food vertical marketing campaigns, onsite changes, analyze A/B and multi-variate test results, communicate findings clearly, and offer actionable recommendations.
• Provide detailed reporting on key Business KPIs related to the food vertical, such as performance metrics, conversion rates, website/app traffic, social media engagement, and campaign performance. Cascade to each funtional team for KPI tracking and monitoring.
• Analyze online user behavior, conversion data, customer journeys, funnel performance, and multi-channel attribution to optimize marketing strategies for the food vertical.
• Define, measure, and monitor key metrics in the food vertical and alert the business team to potential issues or opportunities based on real-time data analysis.
• Evaluate operational efficiency and build business models to support decision-making in the food vertical.
• Design market/business intelligence reports and performance measurement dashboards specific to the food vertical, ensuring stakeholders are informed of campaign effectiveness and performance insights.
• Other tasks as assigned by Line manager and HOF.