1xbet appEcommerce Merchandising Lead

The E-merchandise lead is responsible for strategizing e-merchandise methods to reach traffic and conversion targets on e-commerce platforms. E-merchandise leads evaluate the current market trends, integrating them into the creative strategy for on-site displays to enhance brand visibility and maximize customer engagement. A merchandise lead must have excellent communication and organizational skills, especially in helping with marketing and promotional campaigns to attract consumers' interests and meet business objectives.

Key Responsibilities

Leadership & Team Management

- Lead and mentor the e-merchandising team, fostering a collaborative environment.

- Develop and implement account management strategies and business plans to grow the group of 4 brands.

- Encourage innovative thinking and the sharing of best practices to drive continuous improvement within the team.

- Facilitate team meetings and brainstorming sessions to ensure alignment on goals and strategies.

E-Merchandising Strategy

- Develop and implement strategies for product assortment, placement, and promotions to optimize online sales and enhance customer experience.

- Analyze market trends and customer behavior to inform merchandising decisions.

Content/Concept Management

- Oversee the creation and management of compelling product descriptions, images, and other content to enhance product visibility and appeal.

- Ensure that all product listings are accurate, up-to-date, and optimized for search engines.

Collaboration

- Work closely with Brand teams and e-KAMs teams to ensure alignment with brand identity and campaign goals to support long-term growth of e-stores.

- Build strong relationships with e-commerce platforms to update new platform initiatives, integrating them into the creative strategy for on-site displays and visibilities.

Performance Analysis

- Determine performance metrics and deliver comprehensive trend knowledge & industry insight to drive Brands performance in terms of traffic, shopper experiences, E-Commerce share, ranking of brand within platform, brand penetration in E-Commerce and year-over-year growth.

- Prepare regular reports and presentations on merchandising performance for Head of E-commerce.