Mô tả công việc
Strategy & Campaign Execution:
- Support in developing strategic influencer selection plans aligned with client insights and campaign objectives.
- Assist in the planning and execution of influencer campaigns, including preparing briefs, proposing KOL/KOC options, content direction suggestions, and managing timelines.
- Coordinate with relevant departments (Creative, Planning, Creator Growth, Sales, Legal, Finance, etc.) to ensure timely and high-quality campaign delivery.
Team Collaboration & Contribution:
- Collaborate closely with team members to contribute ideas and execute assigned tasks effectively.
- Participate in team meetings, share insights, and provide input to improve campaign strategies and execution.
- Maintain a proactive and responsible attitude to support a creative and efficient working environment.
Influencer System Support & Trend Monitoring:
- Help maintain and update the influencer database by industry, content format, and performance metrics.
- Conduct initial evaluations of influencer quality and brand fit as part of the campaign planning process.
- Keep up with industry trends, emerging platforms, and tools to contribute ideas for strategic enhancements.
Performance Tracking & Reporting:
- Monitor and track campaign progress and performance metrics.
- Prepare basic performance reports and support in compiling post-campaign analyses.
- Report work progress and issues to the Planning Manager and relevant team leads as required.
Yêu cầu công việc
Background:
- Bachelor’s degree in Marketing, Communications, or related fields.
- At least 2 years of experience in a similar role at a digital agency or e-commerce/digital-focused company.
- Familiar with digital marketing platforms (TikTok, Facebook, Google Ads) and e-commerce ecosystems (TikTok Shop, Shopee, Lazada).
Soft Skills:
- Good time management, planning, and organizational skills.
- Positive and responsible attitude with a willingness to learn and grow.
- Able to work under pressure with a solution-oriented mindset.
- Creative, detail-oriented, adaptable, and eager to contribute to team success.
Professional Competencies:
- Basic understanding of customer behaviors and current digital market trends.
- Knowledgeable in branding concepts and digital tools for campaign execution.
- Strong written communication skills, especially in supporting proposal and presentation development.
- Proven ability to support project execution aligned with timelines, budgets, and performance indicators.
- Passionate about influencer marketing and committed to delivering high-quality work within a collaborative team environment.