1xbet netUser Acquisition (Game)

CÔNG TY TNHH EYESTORM

Hết hạn trong 27 ngày nữa
Mức lương 15 - 25 triệu VNĐ

Chia sẻ

Loại hình

Full-time

Vị trí/chức vụ

Nhân Viên/Chuyên Viên

Yêu cầu bằng cấp(tối thiểu)

Trung cấp - Nghề

Yêu cầu kinh nghiệm

Trên 1 năm

Ngày đăng tuyển

15/04/2025

Yêu cầu giới tính

N/A

Ngành nghề

Tuyển dụng 10640 việc, Marketing, Truyền Thông/PR/Quảng Cáo

Kỹ năng

Tuyển dụng 418 việc, Nghiên Cứu Thị Trường

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Mô tả công việc

As a UA Marketing Executive, you will be responsible for executing and optimizing user acquisition strategies to drive growth for our mobile games. Your role involves managing performance marketing campaigns across various channels, analyzing data, and continuously improving acquisition funnels to ensure scalable and cost-effective user growth.

Key Tasks:

Plan and manage paid UA campaigns on platforms such as Facebook, Google, Unity Ads, and other ad networks;
Monitor, analyze, and report performance metrics such as CPI, ROAS, retention, and LTV; propose optimization actions based on insights;
Collaborate with the creative team to produce high-performing ad creatives; conduct A/B testing to improve campaign effectiveness;
Work closely with product teams to understand game performance and align UA strategies with business goals.

Yêu cầu công việc

At least 1 years of experience in mobile performance marketing or UA for games;
Proven track record of managing UA campaigns from soft launch to full release and throughout the entire lifecycle of a product;
Strong analytical skills and data-driven mindset; experience with MMPs (AppsFlyer, Adjust) is a must;
Creativity in proposing new ad concepts and ability to evaluate creative performance;
Basic knowledge of ASO including keyword strategy, metadata testing, and store asset optimization;
Proficiency in using paid ad platforms (Facebook Ads Manager, Google Ads, Mintergral, etc.).
Familiarity with UA KPIs: CPI, ROAS, RR, LTV, CTR, …
Good English communication skills;
Self-motivated, proactive, and passionate about mobile games and growth marketing;
Ability to work independently, manage multiple campaigns, and deliver results under tight deadlines.